Long-form content is becoming increasingly popular as a key element of SEO strategy. But what is long-form content and how can it benefit your business? In this article, we’ll look at the benefits of long-form content and explain why it is so important for SEO success. Here at Inner Web Designs we’ll also provide you with some helpful tips on creating quality long-form content.
What is Long-Form Content?
Long-form content is any blog post, article, or web page that has more than 1,000 words. It gives you the opportunity to go into more detail about a topic and provide readers with valuable information that they may not be able to find elsewhere online. It can also help you establish yourself as an authority in your niche by demonstrating your expertise on particular topics.
Research has shown that longer articles tend to rank better on Google than their shorter counterparts. One study conducted by serpIQ found that pages that ranked in the top 10 had an average word count of 2,450 words! When it comes to SEO, quality is just as important as quantity; however, longer pieces usually have room for more keywords and phrases which can help boost your rankings on search engines like Google and Bing. Additionally, long form content gives you the opportunity to build relationships with readers by providing them with valuable information that they may not be able to find anywhere else. This will create loyalty among readers and increase your chances of converting them into customers or subscribers down the line.
Creating quality long form content isn’t as difficult as it may seem at first glance - all it takes is a bit of planning and research! First off, make sure you have identified who your target audience is before beginning work on any piece of content - this will ensure that the topic resonates with them and they’re likely to engage with it. For those of you here in Sydney, you could consider using locally based music and images to help resonate with your audience.
As well as this, consider adding multimedia elements such as images or videos in order to make the piece more engaging for readers. Finally, if possible try to get input from other experts in order to bolster credibility – this could include quotes or links back to their websites/blogs etc.. Doing this will give your article a professional edge and show potential employers/clients that you take pride in producing quality work!
In conclusion, long-form content can be extremely beneficial for businesses who are looking to improve their visibility online through SEO tactics. Not only does longer content rank better on Google, but it also provides readers with valuable information that they may not be able to find elsewhere online – leading them back again in future! By following our helpful tips outlined above – such as researching who your target audience are before beginning work - you should have no trouble creating successful pieces of long form content that are sure to boost both traffic levels and engagement rates alike! So what are you waiting for? Get writing today!