How the Changing Social Media Algorithms Impact Your Business

Social media has become an integral part of modern-day marketing. With access to millions of users across various platforms, small businesses have found a new avenue to reach their target audience. However, these days the algorithms of popular social media platforms have undergone significant changes, which has affected the way businesses strategize their marketing campaigns. In this blog post, we'll discuss how these changes have impacted Facebook, Instagram, and Tiktok, and we'll talk about which types of posts you should be focusing on and which techniques you should phase out.

Facebook Algorithm Updates:

Over the past couple of years, Facebook has made several updates to its algorithm, noticeably decreasing the organic reach of brand pages. Facebook has pushed businesses to invest in paid ads to reach their target audience effectively. There has been a decline in engagement levels because users are no longer seeing the same content from businesses they have liked. Video content is doing better on the platform. Using reels and stories, live streaming, and uploading teasers or trailers are some of the best techniques to grab attention and drive engagement.

Instagram Algorithm Updates:

Instagram has released several algorithm updates to keep its users engaged and prevent businesses from fishing engagement levels. Instagram introduced the Reels feature, which is quite similar to the content on Tiktok, and has been increasing engagement levels. Instagram has also introduced a new algorithm ranking factor- Instagram saves, which have replaced the platform's earlier algorithm ranking factor- likes. To succeed on Instagram, brands must focus on creating engaging video content, carousel posts, and infographics that are likely to get shared and saved.

TikTok Algorithm Updates:

Tik Tok rose to popularity all of a sudden and became one of the most used social media platforms in 2021. TikTok's relevance is largely based on its ability to provide entertainment content to users while boosting algorithmic performance to gain followers, likes, and shares. However, TikTok's algorithm frequently changes, making it challenging to keep track of the best practices for posting. Brands should focus on short videos that showcase their products and services to grab users' attention. TikTok also allows brands to expand their reach more by using hashtags.

In conclusion, social media algorithms are continually changing, and what worked six months ago may not work today. Social media algorithms are improving over time in their ability to recognize high-quality content and reduce the impact of spammy content. This means brands need to stay on their toes to ensure their content is always high in quality. By understanding the changing social media algorithms and what types of content work on which platforms, small businesses can design successful social media strategies to engage their target audience, generate leads, grow their community, and boost revenue.

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